Blurred holiday-themed decorations, possibly including a Christmas tree with ornaments and presents underneath.

Walmart Photo Holiday 2024

A collage of family photos with a holiday theme, featuring people in winter clothing smiling and hugging, with colorful text that reads 'ALL THE JOY' and 'THE CASEYS'. The images are held in front of a festive green wreath decorated with pink and red ribbons and ornaments, with a wooden background behind.

The Challenge

The holiday season is the most competitive time of year on Pinterest, especially for brands in the gifting and personalization space. Walmart Photo approached us with a clear mission: to stand out in a crowded market, drive meaningful engagement, and position themselves as a top-of-mind provider for custom holiday cards and gifts.

We partnered closely with Walmart Photo to identify the most captivating products to showcase on Pinterest. From there, we shaped the creative direction, executed a custom photo shoot, and created a suite of Pinterest-optimized assets. This included both high-performing paid ads and organic content, designed for maximum reach and engagement on Pinterest. 

Our Approach

We crafted a full-funnel Pinterest strategy that combined high-impact creative with performance-driven tactics. Our methods included:

Scroll-Stopping Creatives: Designed to inspire users to action

MECE (Mutually Exclusive, Collectively Exhaustive) Strategy: Ensured no audience overlap and maximized reach efficiency

Data-Driven Optimization: Driven by real-time data and analytics, we continually optimize targeting and creative to maximize results

Precision Targeting: Leveraging Pinterest's algorithm, custom audiences and personas to reach Pinterest users who are ready to shop


The Results

+379% Engagement Rate - During the most competitive time of year

3.44 Million Engaged Users - Pinterest users clicking on content and taking action

+ 98% Increase in Outbound Click-Through Rate - Stopping the scroll and pulling traffic to purchase

-76% Decrease in Cost Per Click - Making the most of every dollar spent on Pinterest

-63% CPM  - vs. Pinterests "Home" vertical benchmark

Impact

Not only did the campaign outperform industry benchmarks, but it also elevated Walmart Photos brand presence during the busiest digital shopping season of the year. With creativity grounded in data and strategy, we helped Walmart Photo rise above the holiday noise and stay top-of-mind when it mattered most.

A decorative pillow with family photos and words like joy, happiness, love, and laughter, placed on a brown chair with a gray blanket. A Christmas garland is hanging overhead, and a faux fireplace is in the background.
A desk with a small artificial Christmas tree in a woven basket, a pine cone, a white house-shaped decoration, and a 2026 desk calendar with a photo of children playing outdoors. Text at the bottom reads 'Desk Calendars for under $5' and Walmart logo.