The Challenge

Back-to-school is the busiest time of year for parents. Between buying school supplies, making lunches,and reacclimating to the routine of a new school year, most parents still want to do something special to celebrate the start of a new grade. Fujifilm and Walmart tasked us with finding a fun and creative way to capture parents/ attention and imagination while driving traffic to Walmart Photo/Fujifilms website. 

Our Approach

A New Twist on a Classic: We took the classic first day photo op and gave it a fun update: a time capsule within a time capsule. It was simple, striking, and shareablea creative concept that stopped scrolling parents in their tracks.

Using Multiple Pin Formats to our Advantage: We layered in carousels to create mini-storyboards: image one sparked inspiration, image two delivered the CTA. This format drove serious engagement and higher outbound clicks.

Targeting and Retargeting: Using our deep knowledge of Pinterest targeting, we were hyper-specific about which audiences to target and retarget.

Good Pinterest Parenting: Pinterest campaigns need nurturing. We monitored this one like a helicopter parent, analyzing real-time performance, shifting budget into high-performing creatives, and adjusting targeting and placement so the campaign always stayed at the top of its class.


The Results

+92% CTR above the Pinterest benchmark - Capturing users attention during a busy time of year 

+284% Above Benchmark Engagement - On the top performing pin

- 72% Lower Cost Per Click - Compared to the Pinterest benchmark  

Impact

This campaign didnt just drive traffic it created an emotional touchpoint for families and it reminded brands that when you show up with the right message, at the right time, on the right platformmagic happens.

Back-to-school is a season. But Pinterest?
Thats a year-round opportunity. And we know exactly how to unlock it.