For All The Men Out There
Recently Pinterest released its first-ever Men’s Trend Report, and it sheds a lot of light on how men are showing up on Pinterest. Men now make up over one-third of Pinterest users, and they’re exploring topics far beyond traditional interests.
This is a huge opportunity as male Pinterest users are intentional, research-driven, and trend-conscious, meaning the right content can drive engagement, clicks, and conversions.
The report shows some pretty clear thrends in terms of what men are searching for on Pinterest.
Wellness & Fitness: Searches for Pilates, climbing, and functional workouts show men investing in purposeful movement.
Grooming & Self-Care: Skincare routines, hair care, and even nail art are trending, reflecting a focus on personal expression.
Style & Fashion: Vintage fashion, goth aesthetics, and accessory-driven looks are inspiring male Pinterest boards.
Tech & Lifestyle: AI tools, smart gadgets, and finance tips highlight the practical, research-driven side of male users.
Parenting & Life Milestones: Increasing searches for baby milestones and parenting hacks indicate engaged, thoughtful audiences.
Understanding what men are searching for can inform your strategy for both content and campaign execution.
SEO & Keywords: Use trend-specific terms like “Pilates for men,” “male grooming tips,” and “vintage fashion inspiration” to capture searches.
Visual Content: Pinterest is visual-first. Pins with clear, bold imagery paired with actionable tips perform best.
Audience Expansion: Male users are loyal, intentional, and ready to engage with brands that speak to their interests.
For so many years people thought of Pinterest as a site for women, and while women still make up the majority of users, men are flocking to the platform and they are active and engaged.
